Are you deciding from fresh data or yesterday’s outage?
Why the latest days in GA4, Google Ads, Search Console and Meta look worse than they will end up, and how to check data completeness before a dip changes your budget.
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Korzaro blog
Articles for better store decisions
Practical perspectives on customers, stock, margin and marketing. Clear, straightforward and in context.
Your product feed decides what comparison sites can sell
How to separate critical feed errors from warnings, rank fixes by commercial impact and confirm that Heureka, Zboží.cz and Google have actually accepted them.
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Google, Meta and email all claim the same order. How to decide the budget
Why revenue credited by Google Ads, Meta, Sklik and email cannot be added up, and how to set the budget from store totals and controlled tests.
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Revenue is growing. Is the store earning more too?
How to split revenue growth into volume, price, product mix and the cost of winning each sale, and decide whether to accelerate growth or fix it first.
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A best seller only earns while it is in stock
How to estimate the margin lost to repeated stock-outs on your best-selling products and weigh it against the cost of extra stock.
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Profit on paper, little cash in the bank. Where is it?
Why a growing online store shows a profit but has little cash: where money waits in stock, payments and VAT, and how to find the delay worth shortening first.
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Korzaro brings your data together and shows what deserves attention each week.