How much of your store’s revenue rests on a handful of customers
How to measure how much revenue a small group of customers carries, when that is a strength and when a risk, and why next year’s plan should not rely on it.
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Korzaro blog
Articles for growing your online store
Practical perspectives on customers, stock, margin and marketing. Clear, straightforward and in context.
Stop paying for clicks to products customers cannot buy
Find ads that lead to unavailable products and decide when to pause, repair or redirect them to a genuinely relevant alternative.
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What to watch in competitors and what to ignore
Which competitor moves can change your customer’s choice, what public data cannot tell you, and when the best response is no response.
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Healthy inventory: what to reorder and what to let run out
A practical inventory decision framework using sales velocity, availability, lead time, margin and the cash already tied up in stock.
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Do search engines and AI assistants understand your store?
What actually helps search engines and AI assistants understand an online store’s products: complete answers, consistent facts and crawler access – without promises markup cannot keep.
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From the first purchase to the second: when to reach out and what to offer
Learn how to time a useful post-purchase contact, measure second orders with mature cohorts and avoid claiming an effect your data cannot prove.
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Korzaro brings your data together and shows what deserves attention each week.