What the average star rating does not show
How to separate a one-off complaint from a recurring problem in Heureka, Google and on-site reviews, and fix the operational cause before polishing the reply.
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Korzaro blog
Articles for better store decisions
Practical perspectives on customers, stock, margin and marketing. Clear, straightforward and in context.
When customer registration genuinely helps sales
Why not to force customers to register, when and how to offer an account, what benefit to promise, and why registered customers buying more often does not prove registration works.
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Does the landing page keep the ad's promise?
How to compare an ad's promise, the evidence on the landing page and the customer's next step side by side, and fix the mismatch that costs the most.
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What a store owner should know every Monday
A short Monday agenda for online store owners: profit, cash, active risks, a check on last week's decisions and no more than three new actions.
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A reorder point without spreadsheet theatre
How to set a reorder point from sales pace, lead time and variability, what extra certainty costs, and when not to calculate one.
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An order is not yet revenue
Cancellations, unpaid and uncollected orders and returns can reverse the ranking of products, channels and months. How to compare completed value.
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