How to recognise content that helps a customer decide
How to find the questions your store leaves unanswered, write a useful guide for them and judge it by the reader’s next step rather than by traffic.
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Korzaro blog
Articles for better store decisions
Practical perspectives on customers, stock, margin and marketing. Clear, straightforward and in context.
Is your store growing through new or returning customers?
How to split revenue growth into new and returning customers, why the returning share does not measure loyalty, and how to decide whether reach, conversion or retention is the constraint.
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One advertising number is not enough
Why revenue credited by Google Ads, Meta and Sklik does not add up, and how to read the store’s blended cost of sale alongside each channel’s own figures.
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How much money is tied up in stock that barely moves
How to measure the cash tied up in slow stock by age, tell missing demand from seasonality, and choose between holding, selling through and no longer buying.
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Is it a problem or normal variation?
How to tell whether a drop in orders or conversion rate needs action or is ordinary fluctuation: comparable periods, a range built from your own history and a threshold for acting.
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What actually remains from one order
How to take VAT, product cost, discounts, payment, shipping, packaging and advertising off an order and see which of your store’s orders do not pay.
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Korzaro brings your data together and shows what deserves attention each week.