SEO, PPC and email: one commercial priority instead of three calendars
How to choose one commercial priority with real demand, stock and margin, and give SEO, PPC and email distinct roles with the same offer and landing page.
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Korzaro blog
Articles for better store decisions
Practical perspectives on customers, stock, margin and marketing. Clear, straightforward and in context.
Five questions for your agency instead of another report
How to run an agency meeting that ends in a decision: what changed, why, the effect on margin, what will change and how you will check it.
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Inviting the next purchase without chasing the customer
When and how often to remind repeat customers about their next purchase, what Czech law lets you send without consent, and how a control group shows whether reminders work.
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A discount is not a strategy. When does a promotion actually pay?
Why a revenue spike after a promotion does not prove profit, how much extra volume a discount needs, and how to decide whether to repeat, narrow or stop it.
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When a broad assortment helps and when it hides weak items
How to tell which parts of your range attract and complete purchases and which only tie up cash – and why to judge groups, not single items.
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Shoptet, Analytics and your ad platforms disagree. Which number should you trust?
Why Shoptet, Google Analytics, Google Ads, Meta and Sklik report different orders and revenue, and how to pick the right source for each business question.
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Korzaro brings your data together and shows what deserves attention each week.