24 watchers that notice things before you do
Every day the watchers go through your ads, stock, revenue, tracking, feeds, reviews and the data sources themselves. They speak up when something drifts from your store’s normal, and tell you how much money is at stake and what to do about it.
Watchers · open findings- UrgentAds are pointing at sold-out items12 products on Zboží.czLost CZK 3,500 a day
- UrgentCredit is running outSklik and Zboží.cz last about 4 more daysPotential benefit CZK 9,800
- WarningRevenue below the store’s normalThe week is 14% below the eight-week medianLost CZK 41,200
- WarningBroken measurementAnalytics sees 71% of web orders, usually 93%At stake CZK 23,600
Your store’s normal, not textbook limits
Watchers compare the last week with the store’s own history, for example the median of eight ordinary weeks. A sale or a seasonal peak won’t throw them off, and a small shop won’t get an alarm over a single order.
You’re paying to advertise 12 sold-out products
Zboží.cz keeps sending paid visits to them, but they are no longer in stock in Shoptet. As long as the ads run, you keep paying for more clicks.
- What to do
- Remove these products from Zboží.cz ads until they are back in stock. Or pass the list to your agency.
What it brings
Stopping these ads can save you about CZK 3,500 a day.
Estimate at the same spending rate: CZK 105,000 over 30 days ÷ 30. Every day of delay adds more unnecessary cost.
Every finding comes with an amount and the maths
Lost, potential benefit, or at stake. Korzaro shows how much money a problem is worth and lists the inputs of the calculation. The break-even line comes from your actual margin.
Urgent now, the rest on Monday
When the damage grows every day, such as credit running out, broken tracking or ads running without sales, an email arrives straight away. Everything else waits for the Monday briefing, so nothing interrupts you needlessly.
You decide what to watch
Switch each watcher on or off with one toggle and choose whether it should alert you immediately. Silence a finding you don’t want to act on; if it gets worse, it speaks up again.
What they watch
Advertising
- Ads are pointing at sold-out itemsPaid clicks lead to products that can no longer be bought.
- Spending with nothing to showA campaign sits below break-even for your margin and its purpose.
- Budget is throttling a profitable campaignA profitable campaign could sell more but runs out of budget.
- Not selling, still paying for adsSpend keeps going even though sales have stopped.
- Credit is running outCredit on Sklik and Zboží.cz is about to run out, or an ad account is suspended or unpaid.
- Nothing is happening on the accountAn ad account keeps spending but nobody has touched it for a long time.
- Paid products are priced above the marketYou pay for clicks on products that are cheaper elsewhere.
Sales and customers
- Revenue below the store’s normalThe week is weaker than your store’s usual weeks, not just the last one.
- Website conversion is below normalTraffic is fine, but fewer visitors buy.
- Cancellations above the store’s normalThe share of cancelled orders has climbed above its usual level.
- Orders wait longer for the carrierParcels leave more slowly than usual, with a list of the late orders.
- A bestseller is sold out or running lowItems that bring in the most revenue are about to run out, and you see how many days are left.
- Second purchases are below the store’s normalNew customers come back less often than they used to.
Tracking and traffic
- Broken measurementAnalytics or ad platforms stopped seeing orders that Shoptet has.
- Script errorsErrors on your website quietly break tracking and purchases.
- Traffic and organic search are below normalVisits or clicks from search have been below normal for two weeks.
Comparison sites, email, reviews and competitors
- Feed healthFaulty or hidden offers have increased, or a large part of the feed has dropped out.
- The cost-of-sale ratio on a comparison site worsenedHeureka or Zboží.cz costs noticeably more for every crown of revenue.
- Newsletters stopped going outRegular campaigns that brought in revenue have gone quiet.
- ReviewsA wave of poor ratings has arrived on Heureka, Zboží.cz or Google.
- The order against a competitor flippedYou and a competitor have swapped places in search visibility.
Korzaro watches itself too
- A source stopped arrivingA connected service has stopped delivering data.
- Korzaro itself stopped runningIf Korzaro itself stops, you’ll know.
- The briefing did not arrive by emailThe Monday email could not be delivered.
Data it uses
Google Ads
Microsoft AdsMeta Ads
Sklik
Zboží.cz
Heureka
Merchant CenterShoptet
Google Analytics
Search ConsoleCollabim
Ecomail
Related articles
- Stop paying for clicks to products customers cannot buyAn out-of-stock product does not automatically mean switching off the ad. First establish what the ad promises, whether the customer can complete an order and whether an alternative genuinely fulfils the same promise.
- Are you deciding from fresh data or yesterday’s outage?Yesterday’s drop may be real, but it may just as well be data that has not arrived yet, or tracking that quietly broke. Before you react, make sure you have the whole period.
- Is it a problem or normal variation?When orders fall by a third in a day, the urge is to act at once. Usually it is enough to know how much your numbers move on their own and to decide in advance where action begins.
- A best seller only earns while it is in stockA strong product cannot carry the business when customers repeatedly cannot buy it. Estimate what stock-outs take and compare it with the cost of the stock that would have prevented them.