Ads, comparison sites and email in one picture
Google Ads, Sklik, Meta, Microsoft Ads, Heureka, Zboží.cz and newsletters side by side and against real orders from Shoptet. See what earns, what only spends and where tracking disagrees.
Korzaro · Promotion
Enlarge Cost-of-sale ratio and break-even from your margin
Korzaro knows the margin from your orders, so it knows where each campaign starts losing money. Not by a general rule of thumb, but by your own business.
Campaigns judged by what they are for
Brand building, customer acquisition, remarketing or brand defence: each campaign is judged by its purpose. The decision history then shows what happened after a change.
Comparison sites and feeds without blind spots
Spend, attributed revenue and cost-of-sale ratio from Heureka and Zboží.cz, offers that aren’t showing, Merchant Center disapprovals and a check of the data ChatGPT shopping needs.
Email measured in money
Deliveries, opens, clicks, orders and revenue from newsletters and automations. From Ecomail, SmartEmailing, Klaviyo or Leadhub.
Ready for the meeting with your agency
Arrive with numbers that match your orders and with specific questions. You can invite the agency straight into the project so it sees the same picture you do.
- Campaigns up to 480 days back
- How many orders the ad platforms actually see
- Foreign currencies converted at the Czech National Bank daily rate
- Social: audience, reach and traffic
- Ad recommendations in one place with the briefing
- Never writes anything to your ad accounts
Data it uses
Google Ads
Microsoft AdsMeta Ads
Sklik
Zboží.cz
Heureka
Merchant Center
Mergado
Ecomail
SmartEmailing
Klaviyo
LeadhubFacebook + Instagram
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- Your product feed decides what comparison sites can sellA comparison site can only sell what your store sends it in the feed. Yet dozens of feed messages do not carry equal weight. Here is how to pick the fixes that bring sellable products back, and how to tell they have worked.
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